IHOP Rolls Out Biscuits Menu Nationwide for the First Time as Chain Fights Slowing Sales
In a move to combat slowing sales, IHOP, the beloved American chain of breakfast restaurants, has finally rolled out their biscuit menu nationwide. This marks the first time that IHOP biscuit items have been available at locations across the country, as the chain had previously been limiting the menu to certain regions.
The biscuit menu includes a variety of classic breakfast favorites such as buttermilk biscuits and gravy, bacon, egg, and cheese biscuits, sausage biscuits, and much more. The menu also offers customizable options, allowing customers to embellish their orders with a variety of items such as cheese, jalapeños, and garlic butter.
IHOP’s CEO Karen Wild attributes this move to the chain’s desire to remain competitive in the increasingly crowded breakfast restaurant market. Wild stated that “We know that people love biscuits, and with our new biscuit menu we are offering them a flavorful and unique twist on a breakfast classic.”
Wild is confident that this move will help IHOP remain ahead of its competitors, such as McDonald’s and Burger King, who have recently been expanding their breakfast menu. By introducing this new item, IHOP is hoping to capitalize on the popularity of biscuits and propel the company even further in the US food service industry.
It is clear that IHOP is making the most of a difficult situation by putting a twist on a classic dish. It was a bold move but, with their new biscuit menu, the iconic restaurant chain appears to be fighting slowing sales with great success.
