In the wake of global economic tumult, Detroit’s Big Three US automakers – General Motors, Ford, and Chrysler – are fighting a fierce battle for dominance in the next generation of the car industry. With the rise of electric vehicles – EV – competition is intensifying, with each manufacturer angling to be the dominant market player.
General Motors is betting big on EV technology, recently investing over $2 billion in a new Michigan-based plant that will produce electric vehicles with increased automation, improved safety, and increased range per charge. The company is also leveraging its Cadillac brand with its first-ever electric SUV, the Escalade, and plans to offer over 20 EV models across all of its brands by the year 2023.
Ford, for its part, is investing nearly $1 billion in a new factory located in Mexico, where it will produce a new series of electric vehicles. The company also says that it will move toward more autonomous driving features, using car-to-car and vehicle-to infrastructure connectivity for improved safety and efficiency.
Finally, the number three automaker Chrysler is in the midst of a massive resurgence, with plans to revamp its lineup of cars and trucks to include more electric models, including a planned hybrid version of its popular SUV, the Grand Cherokee. The company is also investing heavily in autonomous driving systems and advanced driver assistance systems to help make its vehicles safer and more efficient.
All three automakers have focused on EV technology in order to stay competitive and capitalize on the demand for eco-friendly vehicles. However, the competition between them is fierce, and it is not clear who will emerge as the leader in the next generation of the car industry. Nonetheless, one thing is certain: the Big Three companies are not going away any time soon, and their continued presence and investment in the auto industry will likely have a major impact on the global market.
