Since his formal nomination as the Democratic Presidential candidate in August of last year, Joe Biden’s campaign for the 2020 election has slowly but surely been building momentum. His strategy of ‘campaigning out of public view’ and refraining from the traditional political events to woo voters has been quite effective. Despite the pandemic and all its accompanying restrictions, Biden has emerged as a major opponent of president Donald Trump.
Biden’s strategy of relying more on digital campaigning has been very successful. His campaign has made excellent use of digital platforms to reach voters and encourage them towards his candidacy. He has done a wide range of virtual events, such as townhall meetings, press conferences, Q&As with supporters, etc., to convey his message to the general public.
The Biden campaign team also made sure to defend the former VP whenever Trump or his campaign would criticize him. Joe Biden’s stance to ‘ignore’ or downplay his opponent’s critiques was part of his plan to focus on his own campaign and policy. He demonstrated that no matter what Donald Trump did, he would persist with his work and not succumb to his opponent’s negativity.
In addition, the Biden campaign has also been successful in receiving support from influential personalities. Biden has been able to rely on celebrities to assist and amplify his message, something Trump does not have. This reinforces his image as a caring and compassionate leader.
Joe Biden’s out of public view campaign strategy using solely digital events has given him the edge over his opponent. It has provided him with the opportunity to reach out to more voters in the current unstable times. It has also shown that Biden is aware of the different global issues and the real-world problems that people are facing, and is capable of providing solutions to them. This strategy has set a new precedent for future elections and could potentially impact the outcome of this year’s U.S presidential election.
