With streaming services ramping up their efforts to get more subscribers, a new battle of the streaming giants has broken out.
Warner Bros recently revealed that it is planning to drop the price of its Max subscription service to $9.99 per month in the US. The subscription still includes ads, though. This reduction in price comes as part of Warner Bros’s overall effort to boost its streaming platform’s presence and remain competitive against rivals such as Netflix, Hulu, and Disney+.
Currently, Max includes some of Warner’s classic TV series, such as Friends and The Big Bang Theory, as well as some of its more recent movies like Joker and Aquaman. In addition to the reduced price, Max also announced that it is including new content in its library.
The streaming industry is getting more crowded, with companies competing for subscribers and viewers. Last month, Apple announced its new streaming service called Apple TV+. The service will offer exclusive content from all its content provider partners, including HBO, Showtime, and Starz. Netflix has also had success with its Slate of original content such as House of Cards and Stranger Things.
At the same time, Warner Bros is hoping that its low price and expansive library of content will attract viewers. The company has not revealed what kind of additional content it will be adding to Max. However, it is clear that Warner Bros is hoping the lower price will encourage viewers to give Max a try and prevent them from switching to another service.
With all the streaming giants vying for viewers’ attention, it’s become increasingly important that streaming companies stay competitive. The decision by Warner Bros to reduce the price of Max is the latest example of a many streaming services attempting to keep up with the competition. It will be interesting to see whether or not the lower price will give Max a boost and allow it to compete with the likes of Netflix and Disney+.